AdWords Nerd Alert: What Google’s Removal of Sidebar Ads Means for Marketers

 Stop the presses! Last week, it was reported by several sources, and verified by Google, that the AdWords advertisements that appear on the right hand- side of Google’s hunt machine results runner will be removed from desktop quests in the near future. Digital Marketing Agency in Pakistan This change is arguably one of Google’s most significant changes to the AdWords platform since it first rolled out. As a digital marketer, this may also have significant impact on your advertising strategy. 

  Before we get into how this change may affect marketers, let’s take a look at what the change would look like. Presently, Google hunt displays their AdWords advertisements on the right side of the runner 

.Google AdWords Today 

  Say farewell to these! 

The only exception to the advertisements that would be removed from the right hand side will be Product Listing Advertisements (PLAs) 

  New Changes 

Product Listing Advertisements, for all your shopping requirements. 

  To make up for the lost advertisements on the right, they ’ll be adding one further announcement listing to the top of the hunt results for a aggregate of 4 available placements. 

New Placement 

  The new look. Seems a shame to waste all that space … 

The SEM Post was the first to report these updates and entered the following statement from Google 

  “ We ’ve been testing this layout for a long time, so some people might see it on a veritably small number of marketable queries. We ’ll continue to make tweaks, but this is designed for largely marketable queries where the layout is suitable to give more applicable results for people searching and better performance for advertisers.” 

 According to some reports, these tests may have been going on since as early as 2010. That’s a lot of data to work with so Google must be enough confident that this update will be good for their AdWords business. But what about their claim that's will give “ better performance for advertisers”? The short answer to that question is, “ We ’ll see …” (shoulder mime). Still, we can make some educated suppositions about how the junking of AdWords sidebar advertisements will impact marketers 

.  It’s time to pull out your portmanteau. With lower announcement force available, it only seems logical that the competition for that force will increase and drive flings up vastly. And while it’s true that the click-through rates on right- hand side advertisements are much lower than the top announcement placements, they still get clicked on. SEO company in Pakistan This change will really have a measurable impact on lower companies. The flings are vastly lower than the top placements and allow new advertisers, or those with lower budgets, to appear alongside their more well- known and better funded challengers. So while they get less clicks, they still handed the added benefit of prints for these advertisers. 

For better or for worse? While some may debate the value of announcement prints given the difficulties of measuring the impact of just seeing an announcement vs clicking on one, we can blink them entirely. After all, companies still spend millions of bones for a many seconds of time during the Super Bowl for nothing further than announcement prints. And going back to “ better performance,” I ’m sure advertisers will see better click-through rates on their advertisements with the new layout since there are smaller options to click on. Still, they ’ll presumably have to pay a lot further for them. Does better CTR but advanced CPC mean happier advertisers? 

  Reevaluate your SEO strategy. Also there's the issue of Hunt Machine Optimization (SEO) for organic hunt rosters. Website possessors put a lot of trouble into creating quality websites that Google’s algorithm will award with a top niche in the organic hunt results. But with an redundant announcement on top, these organic rosters will get pushed further down the runner. Will these rosters get less clicks as a result? No doubt. The only question is how much lower? 

Who’s got the pitchforks? 

 Is it time to light the firebugs and head over to the Googleplex and demand answers? Of course not. The change has n’t been completely rolled out yet and we do n’t know what the factual impact will be for advertisers or druggies. We ’ll just have to stay and see and acclimatize our tactics to get the most return for our announcement spend — just as we ’ve always done.